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The Inscrutable Shopper: Consumer Resistance in Retail (AGENCY/DISTRIBUTED) - Tapa blanda

Stella Minahan

 
9781606491713: The Inscrutable Shopper: Consumer Resistance in Retail (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606491717 ISBN 13: 9781606491713
Editorial: Business Expert Press, 2011

Sinopsis

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the ’flip side’ to marketing which aims to understand promotion of consumption.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Stella Minahan, Senior Lecturer, Graduate Business School, Deakin University, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1606491717
ISBN 13 
9781606491713
Encuadernación
Tapa blanda
Número de páginas
164
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
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