Building a Marketing Plan: A Complete Guide (AGENCY/DISTRIBUTED) - Tapa blanda

Libro 3 de 13: Marketing Strategy Collection

Wong, Ho Yin

 
9781606491591: Building a Marketing Plan: A Complete Guide (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606491598 ISBN 13: 9781606491591
Editorial: Business Expert Press, 2011

Sinopsis

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ho Yin Wong, Senior Lecturer in Marketing School of Management and Marketing Faculty of Arts, Business, Informatics and Education, Central Queensland University, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1606491598
ISBN 13 
9781606491591
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible