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Marketing Strategy in Play: Questioning to Create Difference (AGENCY/DISTRIBUTED) - Tapa blanda

Libro 2 de 13: Marketing Strategy Collection

Hill, Mark

 
9781606491492: Marketing Strategy in Play: Questioning to Create Difference (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606491490 ISBN 13: 9781606491492
Editorial: Business Expert Press, 2010

Sinopsis

The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner’s thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else’s thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mark Hill, Associate Professor of marketing, Montclair State University, New Jersey, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1606491490
ISBN 13 
9781606491492
Encuadernación
Tapa blanda
Número de páginas
80
Contacto del fabricante
no disponible
Persona responsable
no disponible