This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
"Sinopsis" puede pertenecer a otra edición de este libro.
Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen's Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig. Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR research and measurement. Thomas R. Martin serves as Executive-in-Residence in the Department of Communication at the College of Charleston in Charleston, South Carolina. He was named to the position, the first of its kind, in February, 2007 and joined the faculty in August, 2007. In this role, Martin works with the students, faculty and administration of the College to enhance the relationship between the Communication Department and the business community and to help its students successfully transition into the business world.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Condición: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00103420098
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 6214397-6
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 18217679-6
Cantidad disponible: 2 disponibles
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
paperback. Condición: Good. Illustrated. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001083075U
Cantidad disponible: 1 disponibles
Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. Print on Demand pp. 204. Nº de ref. del artículo: 5665520
Cantidad disponible: 4 disponibles
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEOCT25-180166
Cantidad disponible: 1 disponibles
Librería: moluna, Greven, Alemania
Kartoniert / Broschiert. Condición: New. Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in th. Nº de ref. del artículo: 448151193
Cantidad disponible: Más de 20 disponibles
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Taschenbuch. Condición: Neu. Neuware - This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful. Nº de ref. del artículo: 9781606490990
Cantidad disponible: 1 disponibles