An Overview of the Public Relations Function (AGENCY/DISTRIBUTED) - Tapa blanda

Shannon Bowen, Bowen; Rowlins Brad; Bowen, Shannon A.; Bowen, Shannon

 
9781606490990: An Overview of the Public Relations Function (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606490990 ISBN 13: 9781606490990
Editorial: Business Expert Press, 2010

Sinopsis

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

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Acerca del autor

Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen's Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig. Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR research and measurement. Thomas R. Martin serves as Executive-in-Residence in the Department of Communication at the College of Charleston in Charleston, South Carolina. He was named to the position, the first of its kind, in February, 2007 and joined the faculty in August, 2007. In this role, Martin works with the students, faculty and administration of the College to enhance the relationship between the Communication Department and the business community and to help its students successfully transition into the business world.

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Editorial
Business Expert Press
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1606490990
ISBN 13 
9781606490990
Encuadernación
Tapa blanda
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
no disponible