Store Design and Visual Merchandising: Creating Store Space That Encourages Buying (AGENCY/DISTRIBUTED) - Tapa blanda

Ebster, Claus; Garaus, Marion

 
9781606490945: Store Design and Visual Merchandising: Creating Store Space That Encourages Buying (AGENCY/DISTRIBUTED)
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ISBN 10: 160649094X ISBN 13: 9781606490945
Editorial: Business Expert Press, 2011

Sinopsis

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis’-’-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

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Acerca del autor

Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy. Marion Garaus is a research assistant at the University of Vienna. She holds an MA from the Vienna University of Economics and Business and is currently working toward a PhD at the University of Vienna. Her field of research is consumer behavior.

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Editorial
Business Expert Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
160649094X
ISBN 13 
9781606490945
Encuadernación
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Número de páginas
218
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781631571121: Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition

Edición Destacada

ISBN 10:  1631571125 ISBN 13:  9781631571121
Editorial: Business Expert Press, 2015
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