Grow by Focusing on What Matters: Competitive Strategy in 3-Circles (AGENCY/DISTRIBUTED) - Tapa blanda

Libro 9 de 20: Strategic Management Collection

Davis James, H.; Davis, James H.; Urbany, Joel E.; Urbany, Joel

 
9781606490921: Grow by Focusing on What Matters: Competitive Strategy in 3-Circles (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606490923 ISBN 13: 9781606490921
Editorial: Business Expert Press, 2011

Sinopsis

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they’re not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers’ unmet needs.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Joel E. Urbany, Professor of Marketing in the Mendoza College of Business, University of Notre Dame, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1606490923
ISBN 13 
9781606490921
Encuadernación
Tapa blanda
Número de páginas
234
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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