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Customer Knowledge Management: People, Processes, and Technology - Tapa dura

Al-Shammari, Minwir

 
9781605662589: Customer Knowledge Management: People, Processes, and Technology
Tapa dura
ISBN 10: 1605662585 ISBN 13: 9781605662589
Editorial: Information Science Reference, 2009

Sinopsis

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Information Science Reference
Año de publicación
2009
Idioma
Inglés
ISBN 10 
1605662585
ISBN 13 
9781605662589
Encuadernación
Tapa dura
Número de páginas
388
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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Alemania