Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences - Tapa dura

Rebecca Geier

 
9781605440422: Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
Tapa dura
ISBN 10: 1605440426 ISBN 13: 9781605440422
Editorial: RockBench Publishing Corp., 2016

Sinopsis

Rebecca Geier brings decades of marketing experience working with hundreds of engineers and scientists to promote their innovations to technical audiences. Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier details the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
RockBench Publishing Corp.
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1605440426
ISBN 13 
9781605440422
Encuadernación
Gebundene Ausgabe
Número de edición
1
Número de páginas
200
Contacto del fabricante
no disponible
Persona responsable
no disponible