Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

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9781605095257: Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

NEW EDITION, REVISED AND UPDATED

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

 

For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.

 

Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.

 

Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.

 

Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.

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About the Author:

Mark Levy is the founder of the marketing strategy firm Levy Innovation (www.levyinnovation.com). Mark has written for the New York Times, has authored or co-created five books, and has taught writing at Rutgers University. He is also a magic illusion designer—his work has been performed off-Broadway, in Las Vegas, and on all the major television networks.

Review:

“I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas.”

—David Meerman Scott, author of The New Rules of Marketing and PR

"Sobre este título" puede pertenecer a otra edición de este libro.

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Levy, Mark
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Mark Levy
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Descripción BERRETT-KOEHLER, United States, 2010. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. When it comes to creating ideas, we hold ourselves back. That s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won t be able to keep up with your output, and will be temporarily shunted into the background. You ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn t have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free.He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower seven of which are new to this edition and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it s a great way to generate content for books, articles, and other thought leadership pieces. Nº de ref. de la librería AA39781605095257

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Descripción BERRETT-KOEHLER, United States, 2010. Paperback. Estado de conservación: New. 2nd edition. Language: English . Brand New Book. There are extraordinary ideas inside your head but you re blocking them. Left to it s own devices, your brain shies away from the unfamiliar and unconventional. To grab the treasure in your mind, you have to distract your brain. For Mark Levy, the answer is freewriting. It s a deceptively simple technique: just start writing about something you care about. Anything. Forget about grammar, punctuation, and spelling. Set the timer and go. But it s far trickier than it sounds. We all have an internal editor that censors our thoughts before they hit paper. Levy shares six secrets designed to knock this editor out and let your inner genius run free. He also includes problem solving and creativity stimulating principles you can use if you get stuck seven of which are new to this edition. Also new to this edition is an extensive section on taking your raw unfiltered freewriting and refining it into something you can share with the world. Although freewriting s roots are as a private brainstorming technique, Mark and his clients have found that, with some tweaking, it s a great way to generate ideas for articles, blog posts, presentations, even books. Our first reaction to a problem is often to tackle it head-on. Mark Levy says that s wrong your head might be the problem. Freewriting offers a way to trick your conscious mind into letting your unconscious generate more ideas than you ever thought possible. Nº de ref. de la librería AA39781605095257

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Descripción Berrett-Koehler Publishers. Paperback. Estado de conservación: New. Paperback. 192 pages. Dimensions: 8.4in. x 5.5in. x 0.6in.When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us How to get unstuck For Mark Levy, the answer is freewriting, a technique hes used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor wont be able to keep up with your output, and will be temporarily shunted into the background. Youll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldnt have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepowerseven of which are new to this editionand stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, its a great way to generate content for books, articles, and other thought leadership pieces. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9781605095257

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Descripción Paperback. Estado de conservación: New. 2nd. Paperback. When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in c.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 190 pages. 0.272. Nº de ref. de la librería 9781605095257

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