Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.
"Sinopsis" puede pertenecer a otra edición de este libro.
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 29,67 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoLibrería: Mispah books, Redhill, SURRE, Reino Unido
Paperback. Condición: Good. Good. book. Nº de ref. del artículo: ERICA82916019850023
Cantidad disponible: 1 disponibles