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Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing) - Tapa blanda

 
9781601985002: Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing)

Sinopsis

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.

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Reseña del editor

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and highlights avenues for further research. This monograph supports both researchers and practitioners through a comprehensive, research-based synthesis of current knowledge. In addition, it aims to help companies with loyalty programs improve their performance. Finally, companies that are still contemplating loyalty programs will better understand the implications of such programs through this overview.

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  • EditorialNow Publishers Inc
  • Año de publicación2011
  • ISBN 10 1601985002
  • ISBN 13 9781601985002
  • EncuadernaciónTapa blanda
  • IdiomaInglés
  • Número de páginas80
  • Contacto del fabricanteno disponible

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Imagen de archivo

Bijmolt, Tammo H. a., Dorotic, Matilda, Verhoef, Peter C.
Publicado por Now Publishers Inc, 2011
ISBN 10: 1601985002 ISBN 13: 9781601985002
Antiguo o usado Paperback

Librería: Mispah books, Redhill, SURRE, Reino Unido

Calificación del vendedor: 4 de 5 estrellas Valoración 4 estrellas, Más información sobre las valoraciones de los vendedores

Paperback. Condición: Good. Good. book. Nº de ref. del artículo: ERICA82916019850023

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