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Sinopsis
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business―working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
ART SAXBY is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor’s degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator. PETE HAYES is CMO and coprincipal of Chief Outsiders, LLC, where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley. He has worked as the marketing executive for Fortune 500 tech giants IBM and AMD as well as for a variety of start-ups and turn-around companies, with achievements in digital marketing, brand development, and consulting.
De la contraportada
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.14. Nº de ref. del artículo: G1599325896I4N00
Cantidad disponible: 2 disponibles
Imagen de archivo
The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.14. Nº de ref. del artículo: G1599325896I2N00
Cantidad disponible: 1 disponibles
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.14. Nº de ref. del artículo: G1599325896I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.14. Nº de ref. del artículo: G1599325896I4N00
Cantidad disponible: 2 disponibles
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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The Growth Gears: Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.14. Nº de ref. del artículo: G1599325896I4N00
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The Growth Gears : Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
Antiguo o usado
Tapa dura
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The Growth Gears : Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
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The Growth Gears : Using a Market-Based Framework to Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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The Growth Gears: Using A Market-Based Framework To Drive Business Success
Publicado por
Advantage Media Group, 2016
ISBN 10: 1599325896
ISBN 13: 9781599325897
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