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Sinopsis
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
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Acerca del autor
Mitchell Goozé is the president and founder of Customer Manufacturing Group. A seasoned general manager, he has headed divisions of large corporations and has served as CEO of several independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Ralph Mroz is a noted proponent of the concept of converting marketing functions to a hierarchical process that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article, "The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) was the first to describe in detail an over-arching, consistent and measurable marketing process.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Value Acceleration: The secrets to building an unbeatable competitive advantage
Publicado por
Advantage Media Group, 2018
ISBN 10: 1599323060
ISBN 13: 9781599323060
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Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Nº de ref. del artículo: E-04-4932
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Imagen de archivo
Value Acceleration: The Secrets To Building An Unbeatable Competitive Advantage
Publicado por
Advantage Media Group, 2018
ISBN 10: 1599323060
ISBN 13: 9781599323060
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1599323060I4N00
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Imagen de archivo
Value Acceleration: The Secrets To Building An Unbeatable Competitive Advantage
Publicado por
Advantage Media Group, 2018
ISBN 10: 1599323060
ISBN 13: 9781599323060
Antiguo o usado
paperback
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_487716946
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