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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand - Tapa blanda

Simpson, Craig

 
9781599185965: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
Tapa blanda
ISBN 10: 1599185962 ISBN 13: 9781599185965
Editorial: Entrepreneur Press, 2016

Sinopsis

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

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Acerca del autor

Craig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.

De la contraportada

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

De la solapa interior

Create Legendary Marketing Campaigns with The Advertising Solution

Distilling the wisdom of the world's greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.

Coached by Simpson and Kurtz, you'll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Entrepreneur Press
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1599185962
ISBN 13 
9781599185965
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible