The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand - Tapa blanda

Leland, Karen Tiber

 
9781599185897: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Sinopsis

Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.

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Acerca del autor

Karen Tiber Leland is the founder of Sterling Marketing Group and a prolific social media marketer.

De la contraportada

If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

De la solapa interior

If You Don't Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

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