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Sinopsis
Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.
De la contraportada
If You Don’t Define Your Brand, Someone Else Will Do It For You.
Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.
Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.
De la solapa interior
If You Don't Define Your Brand, Someone Else Will Do It For You.
Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand."Sobre este título" puede pertenecer a otra edición de este libro.
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009813733
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI2N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.64. Nº de ref. del artículo: G159918589XI4N00
Cantidad disponible: 1 disponibles
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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Publicado por
Entrepreneur Press, 2016
ISBN 10: 159918589X
ISBN 13: 9781599185897
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs9925997419
Cantidad disponible: 1 disponibles
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The Brand Mapping Strategy
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9781599185897
Cantidad disponible: 15 disponibles
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The Brand Mapping Strategy
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CW-9781599185897
Cantidad disponible: 15 disponibles