The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand - Tapa blanda

Leland, Karen Tiber

 
9781599185897: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Tapa blanda
ISBN 10: 159918589X ISBN 13: 9781599185897
Editorial: Entrepreneur Press, 2016

Sinopsis

Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Karen Leland is the best-selling author of seven books and a freelance writer who has been published in Self, Woman's Day, Spirituality & Health, Entrepreneur, the Los Angeles Times, and others. In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others. She is also a popular speaker for business groups including the Young Presidents' Organization, American Management Association and Direct Marketing Association. Leland is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others. Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com. She lives in Tiburon, CA.

De la contraportada

If You Don’t Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default—to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

De la solapa interior

If You Don't Define Your Brand, Someone Else Will Do It For You.

Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design--instead of by default--to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Entrepreneur Press
Año de publicación
2016
Idioma
Inglés
ISBN 10 
159918589X
ISBN 13 
9781599185897
Encuadernación
Tapa blanda
Número de páginas
202
Contacto del fabricante
no disponible
Persona responsable
no disponible