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No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing - Tapa blanda

Kennedy, Dan S.; Walsh-Phillips, Kim

 
9781599185774: No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
Tapa blanda
ISBN 10: 1599185776 ISBN 13: 9781599185774
Editorial: Entrepreneur Press, 2015

Sinopsis

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are — another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.

This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

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Acerca del autor

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ. Kim Walsh-Phillips is the CEO of Elite Digital Group, a direct-response digital agency. She is an award-winning speaker, blogger, podcaster, author, and strategist. She lives in Long Branch, NJ.

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Editorial
Entrepreneur Press
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1599185776
ISBN 13 
9781599185774
Encuadernación
Tapa blanda
Número de páginas
370
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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