Sinopsis
Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client's business is unprofitable and that profit increases of 30 percent or more are within reach.Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:? Revenues are good, costs are bad? All customers should get the same great service? If everyone does his or her job well, the company will prosperEvery company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.
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Acerca del autor
Jonathan L.S. Byrnes is a Senior Lecturer at MIT, where he has taught at the graduate level and in executive programs for over fifteen years. He has authored over one hundred books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, called "The Bottom Line," in Harvard Business School's Working Knowledge e-newsletter for four years.
Byrnes is also President of Jonathan Byrnes & Co., a consulting company. He has advised over fifty major companies and industry associations. He has served on the Advisory Boards of Objectiva Software and Autopart International, two companies that were acquired at a substantial gain, and he currently serves on the Advisory Boards of danoo, OCO, and WaveMark, all early-stage companies.
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Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
audioCD. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_431793177
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