Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renee

 
9781596590687: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
ISBN 10: 1596590688 ISBN 13: 9781596590687
Editorial: GILDAN MEDIA, 2006

Sinopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
GILDAN MEDIA
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1596590688
ISBN 13 
9781596590687
Encuadernación
CD de audio
Número de páginas
6
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781625274496: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Edición Destacada

ISBN 10:  1625274491 ISBN 13:  9781625274496
Editorial: Harvard Business School Publishing, 2015
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