The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
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Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby®, and the best-selling game “Men Are From Mars, Women Are From Venus.” Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel’s Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton’s Entrepreneurship Conference, IBM, and the USPTO’s Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.Review:
...a treasure trove of information on how inventions are developed with an eye toward the market. -- The Miami Herald
Levy and Weingartner are superstars of the toy industry, and they're sharing insider information that you'll read nowhere else! -- Joanne Hayes-Rines, publisher, Inventors' Digest
This book details the process and highlights many sources of the product flow so vital to...our business. -- Dale R. Siswick, senior vice president of research & development, Hasbro Games
This is an essential book for every inventor who creates toys and games... -- Greg Hyman, inventor, Tickle Me Elmo
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