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Visual Language for Designers: Principles for Creating Graphics that People Understand - Tapa blanda

Malamed, Connie

 
9781592537419: Visual Language for Designers: Principles for Creating Graphics that People Understand
Tapa blanda
ISBN 10: 1592537413 ISBN 13: 9781592537419
Editorial: Rockport Publishers, 2011

Sinopsis

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes:— How to organize graphics for quick perception— How to direct the eyes to essential information— How to use visual shorthand for efficient communication— How to make abstract ideas concrete— How to best express visual complexity— How to charge a graphic with energy and emotion

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Acerca del autor

Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant in the fields of e-learning, visual communication, media design, and information design.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rockport Publishers
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1592537413
ISBN 13 
9781592537419
Encuadernación
Tapa blanda
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
no disponible