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Sinopsis
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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Includes:
—How to organize graphics for quick perception
—How to direct the eyes to essential information
—How to use visual shorthand for efficient communication
—How to make abstract ideas concrete
—How to best express visual complexity
—How to charge a graphic with energy and emotion
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant in the fields of e-learning, visual communication, media design, and information design.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRockport Publishers
- Año de publicación2009
- ISBN 10 1592535151
- ISBN 13 9781592535156
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas240
- Contacto del fabricanteno disponible
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Visual Language for Designers : Principles for Creating Graphics That People Understand
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Quarto Publishing Group USA, 2009
ISBN 10: 1592535151
ISBN 13: 9781592535156
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Visual Language for Designers : Principles for Creating Graphics That People Understand
Publicado por
Quarto Publishing Group USA, 2009
ISBN 10: 1592535151
ISBN 13: 9781592535156
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Visual Language for Designers: Principles for Creating Graphics that People Understand
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Rockport Publishers, US, 2009
ISBN 10: 1592535151
ISBN 13: 9781592535156
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Hardcover. Condición: Very Good/Very Good. Within every picture is a hidden language that conveys a message, whether i t is intended or not. This language is based on the ways people perceive an d process visual information. By understanding visual language as the inter face between a graphic and a viewer, designers and illustrators can learn t o inform with accuracy and power. In a time of unprecedented competition for audience attention and with an i ncreasing demand for complex graphics, Visual Language for Designers explai ns how to achieve quick and effective communications. It presents ways to d esign for the strengths of our innate mental capacities and to compensate f or our cognitive limitations. Includes: How to organize graphics for quick perception How to direct the eyes to essential information How to use visual shorthand for efficient communication How to make abstract ideas concrete How to best express visual complexity How to charge a graphic with energy and emotion. Nº de ref. del artículo: RWARE0000069418
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Visual Language for Designers: Principles for Creating Graphics that People Understand
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