Inspired Retail Space (Paperback) /anglais: Attract Customers, Build Branding, Increase Volume - Tapa blanda

Reseña del editor

What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing, and—most importantly—buying?

The Inspired Retail Space answers those critical questions and more. This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small.

Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively.

Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.

Biografía del autor

Corinna Dean is a freelance journalist who has contributed to publications including Architectural Review and Building Design. The author of Graphic Interiors (Rockport Publishers), she lives in London.