The Wide Lens: What Successful Innovators See That Others Miss - Tapa blanda

Adner, Ron

 
9781591846291: The Wide Lens: What Successful Innovators See That Others Miss

Sinopsis

How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

RON ADNER has spent the past decade studying the root causes of innovation success and failure. He is an award-winning professor of strategy at Dartmouth College, whose writings have appeared in the Wall Street Journal, the Financial Times, Forbes, and the Harvard Business Review.

 

Visit www.thewidelensbook.com

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781591844600: The Wide Lens: A New Strategy for Innovation

Edición Destacada

ISBN 10:  1591844606 ISBN 13:  9781591844600
Editorial: Portfolio, 2012
Tapa dura