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Sinopsis
Arguing that intellectual property is an indispensable component of a competitive company, a guide for managers makes recommendations for overcoming tangible-goal thought processes in order to increase market shares, sustain lower costs, and generate direct income. 20,000 first printing.
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Acerca del autor
Mark Blaxill and Ralph Eckardt are managing partners of 3LP Advisors, an investment advisory firm focused on intellectual property transactions. Blaxill is a former senior vice president of The Boston Consulting Group (BCG) and was head of its strategy practice initiative. Eckardt is the former head of BCGÂ’s intellectual property strategy practice, and led the development of the IP visualization software featured in this book.
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
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Portfolio Hardcover, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. A sound copy with only light wear. Overall a solid copy at a great price! Nº de ref. del artículo: BOS-C-14d-01306
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Portfolio Hardcover, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
Antiguo o usado
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Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. A bright, square, and overall a nice copy. Nº de ref. del artículo: BOS-L-01h-01828
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Penguin Putnam Inc, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers?yet barely able to eke out a profit. They?ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM. Nº de ref. del artículo: 00106507895
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Penguin Putnam Inc, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers?yet barely able to eke out a profit. They?ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM. Nº de ref. del artículo: 00102287849
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Portfolio Hardcover, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
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Librería: Evergreen Goodwill, Seattle, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Nº de ref. del artículo: mon0000729916
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Portfolio Hardcover, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
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Librería: HPB-Emerald, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_458416748
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Penguin Putnam Inc, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers?yet barely able to eke out a profit. They?ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM. Nº de ref. del artículo: CIN1591842379VG
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Imagen de archivo
The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Publicado por
Penguin Putnam Inc, 2009
ISBN 10: 1591842379
ISBN 13: 9781591842378
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers?yet barely able to eke out a profit. They?ve also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors. This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price. The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical. Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM. Nº de ref. del artículo: CIN1591842379G
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1591842379I4N10
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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1591842379I4N00
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