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Sinopsis
A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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Acerca del autor
Eric Dezenhall is the founder and CEO of Dezenhall Resources, one of the nationÂ’s leading crisis management firms. He represents many clients in industries such as consumer products, entertainment, law enforcement, health care, and pharmaceuticals.
John Weber is the president of Dezenhall Resources.
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Damage Control: Why Everything You Know about Crisis Management Is Wrong
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business. Nº de ref. del artículo: 00099956983
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Portfolio Hardcover (edition First Edition), 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1591841542-11-1-29
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
Publicado por
Portfolio Hardcover, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_474323070
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
Publicado por
Portfolio Hardcover, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1591841542I4N10
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
Publicado por
Portfolio Hardcover, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Signed Copy . Very Good dust jacket. Signed/Inscribed by Dezenhall on half title page. Nº de ref. del artículo: D02OS-00540
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Imagen de archivo
Damage Control: Why Everything You Know About Crisis Management Is Wrong
Publicado por
Portfolio Hardcover, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
Antiguo o usado
Tapa dura
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: H01E-01332
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Damage Control: Why Everything You Know about Crisis Management Is Wrong
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business. Nº de ref. del artículo: CIN1591841542G
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Damage Control : Why Everything You Know about Crisis Management Is Wrong
Publicado por
Penguin Publishing Group, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP25493830
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Damage Control : Why Everything You Know about Crisis Management Is Wrong
Publicado por
Penguin Publishing Group, 2007
ISBN 10: 1591841542
ISBN 13: 9781591841548
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 4767671-6
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
Librería: Rye Berry Books, Placerville, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
hardcover. Condición: Good. Used - Good:Â Item may have signs of use (such as marks, edgewear, cuts, tears, bends, or crushes on the cover, spine, pages, or dust jacket) but is still readable with intact binding. Pages may include limited notes and highlighting. Slipcase, dust covers, or boxed set cases may be missing. May be missing bundled media, access codes, and/or accessories. Nº de ref. del artículo: R4-D-00100-G
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EUR 6,60
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