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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Tapa blanda

Silverstein, Michael J.; Fiske, Neil; Butman, John

 
9781591840701: Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Tapa blanda
ISBN 10: 1591840708 ISBN 13: 9781591840701
Editorial: Penguin Publishing Group, 2008

Sinopsis

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

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Acerca del autor

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

 

 


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Penguin Publishing Group
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1591840708
ISBN 13 
9781591840701
Encuadernación
Tapa blanda
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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