Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation - Tapa blanda

LaPerriere, Jenny

 
9781591585619: Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation
Tapa blanda
ISBN 10: 1591585619 ISBN 13: 9781591585619
Editorial: Libraries Unlimited, 2008

Sinopsis

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

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Acerca del autor

Jenny LaPerriere is Senior Librarian at the Schlessman Branch of the Denver Public Library. Trish Christiansen is a former retailer (e.g., The Disney Store, The Gap) who currently works in the Reference Department at the Central Branch of the Denver Public Library. Both have used merchandising techniques to promote their collections and build circulation, and they present workshops on this topic throughout the state.

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Editorial
Libraries Unlimited
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1591585619
ISBN 13 
9781591585619
Encuadernación
Tapa blanda
Número de páginas
164
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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