Alignment - Tapa dura

Kaplan, Robert S.; Norton, David P.

 
9781591396901: Alignment
Tapa dura
ISBN 10: 1591396905 ISBN 13: 9781591396901
Editorial: McGraw-Hill Education Ltd, 2006

Sinopsis

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy. Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the field's premier thinkers, Alignment shows how today's companies can unlock unrealized value from enterprise synergies.

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Acerca del autor

Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education Ltd
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1591396905
ISBN 13 
9781591396901
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
302
Contacto del fabricante
no disponible
Persona responsable
no disponible