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Compilation of Multi-Item Measures for Consumer Behavior and Advertising (v. 4) (Marketing Scales Handbook) - Tapa dura
Sinopsis
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Reseña del editor
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001 (Marketing Scales Series)
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South-Western Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Publicado por
South-Western Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
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South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)
Publicado por
South-Western Educational Pub, 2005
ISBN 10: 1587992051
ISBN 13: 9781587992056
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