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Sinopsis
It takes healthy brands to succeed in today s chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an age of sameness, where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. It s high time to move beyond product marketing to embrace brand marketing. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customers minds. Step by step, you ll learn best practices that will enable you to develop a competitive positioning.
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Acerca del autor
Richard Czerniawski is the founder of Brand Development Network International. His client experiences include key marketing positions with Procter & Gamble, Johnson & Johnson, Richardson-Vicks, and the Coca-Cola Company (where he served as Director of Marketing for all soft drink brands in the United States). He has held every position in marketing from Brand Assistant to Chief Marketing Officer to General Manager to Board Director of a start-up company in the natural healthcare category. Michael Maloney (Mike) is a Managing Partner with Brand Development Network International. Mike has held key marketing positions with Procter & Gamble, the Coca-Cola Company, Tropicana Products, and PepsiCo. At Frito-Lay, he served as Vice President of their "Salty Snack" portfolio; he also served as the General Manager of their overall snack operations in the Northeast and Midwest territories of the U.S. And, with PepsiCo Foods International, he led their worldwide marketing team.
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Competitive Positioning: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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Paperback
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Nº de ref. del artículo: G158776914XI3N00
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Competitive Positioning: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.6. Nº de ref. del artículo: G158776914XI3N00
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Competitive Positioning: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.6. Nº de ref. del artículo: G158776914XI5N00
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Competitive Positioning: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Competitive Positioning: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
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Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
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Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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Competitive Positioning: Best Practices for Creating Brand Loyalty
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Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
Publicado por
Hudson House Publishing, 2010
ISBN 10: 158776914X
ISBN 13: 9781587769146
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