Sinopsis
Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of preselected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.
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Reseña del editor
Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of preselected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para ITS A MATCH!: Creating Colour Palettes in Design
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It's A Match!: Creating Color Palettes in Design
Publicado por
Sandu Publishing Company, 2019
ISBN 10: 1584237325
ISBN 13: 9781584237327
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It's a Match! Creating Color Palettes in Design
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Gingko Press, 2019
ISBN 10: 1584237325
ISBN 13: 9781584237327
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It*s A Match!: Creating Color Palettes in Design
Publicado por
Sandu Publishing Company, 2019
ISBN 10: 1584237325
ISBN 13: 9781584237327
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Librería: Mispah books, Redhill, SURRE, Reino Unido
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Hardcover. Condición: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Nº de ref. del artículo: ERICA82915842373254
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