Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales - Tapa blanda

Forman, Tami

 
9781583486719: Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales
Tapa blanda
ISBN 10: 1583486712 ISBN 13: 9781583486719
Editorial: iUniverse, 2006

Sinopsis

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and servicesSign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: www.returnpath.biz/signmeup

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

  • Sell more products and services
  • Boost customer satisfaction and loyalty
  • Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.

Use email to your advantage in the new media landscape by learning how to

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every email you send
  • Test and measure the effectiveness of your email program
  • Make sure your messages reach the inbox

Visit our website: www.returnpath.biz/signmeup

Biografía del autor

Matt Blumberg is the founder, chairman, and CEO of Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are his colleagues, email strategists Tami Monahan Forman and Stephanie A. Miller.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
iUniverse
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1583486712
ISBN 13 
9781583486719
Encuadernación
Tapa blanda
Número de páginas
202
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780595857746: Sign Me Up!: A Marketer’s Guide to Email Newsletters That Build Relationships and Boost Sales

Edición Destacada

ISBN 10:  0595857744 ISBN 13:  9780595857746
Editorial: iUniverse, 2006
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