This book is a powerful reminder that there's more than one solution to every creative problem. Readers will find 37 original projects followed by reinterpretations from top professionals. These re-mixes serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following re-designs--ranging from wild freeform creations to more subtle changes--are paired with insightful captions that give readers a rare (and sometimes humorous) glimpse into other professionals' creative thought processes. With page after page full of never-before-seen artwork, this book is the kind designers will pull down from the shelf again and again. It's an essential idea-sparking tool.
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This book is a powerful reminder that there's more than one solution to every creative problem. Readers will find 37 original projects followed by reinterpretations from top professionals. These re-mixes serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following re-designs - ranging from wild freeform creations to more subtle changes - are paired with insightful captions that give readers a rare (and sometimes humorous) glimpse into other professionals' creative thought processes. With page after page full of never-before-seen artwork, this book is the kind designers will pull down from the shelf again and again. It's an essential idea-sparking tool.
Mark Wasserman co-founded Plinko, a San Francisco graphic design shop, with his wife in 1997. The firm's eclectic client list includes everyone from Aquarius Records and Garageband.com to Business 2.0 and Bind Networks.
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