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Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups - Tapa dura

Lipton, Ronnie

 
9781581801941: Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups

Sinopsis

Book by Lipton Ronnie

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Críticas

How to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing.

Reseña del editor

Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.

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