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Sinopsis
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
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Acerca del autor
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years of experience as a senior corporate design manager, a consultant, author, and lecturer. He distinguished himself in the corporate world as Director of Corporate Design for the Gillette Company and as Director of Corporate Identity and Design for Digital Equipment Corporation. In both positions he had global responsibilities for managing strategic design functions. He lives in Marblehead, MA.
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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Condición: good. Used may have minimal highlights, annotations, creases, curled corners, writing on some pages, discoloration, dust from shelves, may need batteries. Nº de ref. del artículo: MGV.1581159145.G
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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paperback. Condición: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001160368U
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR008863510
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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-J-029-02377
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