Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Tapa blanda

Lockwood, Thomas

 
9781581156683: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Sinopsis

Shares case stories and practical tips for building strong brands through strategic designs, offering insight into a range of disciplines while focusing on such topics as innovation, the role of service design and enabling meaningful customer experiences. Original.

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Acerca del autor

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

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