The Fine Artist's Guide to Marketing and Self-Promotion: Innovative Techniques to Build Your Career as an Artist - Tapa blanda

Sinopsis

Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists.

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