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A Practical Guide to CRM: Building More Profitable Customer Relationships - Tapa blanda

Reynolds, Janice

 
9781578201020: A Practical Guide to CRM: Building More Profitable Customer Relationships
Tapa blanda
ISBN 10: 1578201020 ISBN 13: 9781578201020
Editorial: CRC Press, 2002

Sinopsis

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book . She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.

De la contraportada

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
CRC Press
Año de publicación
2002
Idioma
Inglés
ISBN 10 
1578201020
ISBN 13 
9781578201020
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
304
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania