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Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.Biografía del autor:
Thom Hartmann is the host of a nationally syndicated Air America radio program carried on more than eighty stations and on Sirius Satellite Radio. A three-time Project Censored award winner, he is the bestselling author of more than fourteen books, including Screwed: The Undeclared War Against the Middle Class and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.
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Descripción Berrett-Koehler Publishers, 2007. Hardcover. Condición: New. book. Nº de ref. del artículo: M1576754588
Descripción Berrett-Koehler Publishers, 2007. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P111576754588
Descripción Berrett-Koehler Publishers. Hardcover. Condición: New. 1576754588 New Condition. Nº de ref. del artículo: NEW7.0680500