Cracking the Code: The Art and Science of Political Persuasion (BK Currents)

3,85 valoración promedio
( 189 valoraciones por Goodreads )
 
9781576754580: Cracking the Code: The Art and Science of Political Persuasion (BK Currents)
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Biografía del autor:

Thom Hartmann is the host of a nationally syndicated Air America radio program carried on more than eighty stations and on Sirius Satellite Radio. A three-time Project Censored award winner, he is the bestselling author of more than fourteen books, including Screwed: The Undeclared War Against the Middle Class and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Thom Hartmann
Publicado por Berrett-Koehler Publishers (2007)
ISBN 10: 1576754588 ISBN 13: 9781576754580
Nuevo Tapa dura Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción Berrett-Koehler Publishers, 2007. Hardcover. Condición: New. book. Nº de ref. del artículo: M1576754588

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 31,14
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Hartmann, Thom
Publicado por Berrett-Koehler Publishers (2007)
ISBN 10: 1576754588 ISBN 13: 9781576754580
Nuevo Tapa dura Cantidad disponible: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Berrett-Koehler Publishers, 2007. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P111576754588

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 31,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,63
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Hartmann, Thom
Publicado por Berrett-Koehler Publishers
ISBN 10: 1576754588 ISBN 13: 9781576754580
Nuevo Tapa dura Cantidad disponible: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción Berrett-Koehler Publishers. Hardcover. Condición: New. 1576754588 New Condition. Nº de ref. del artículo: NEW7.0680500

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 50,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,08
A Estados Unidos de America
Destinos, gastos y plazos de envío