Artículos relacionados a Marketing That Matters: 10 Practices to Profit Your...
Marketing That Matters: 10 Practices to Profit Your Business and Change the World: 3 (SVN) - Tapa blanda
Sinopsis
Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Chip Conley is founder and CEO of Joie de Vivre Hospitality, Northern California’s largest hotelier. Chip has won numerous awards, including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience Stager of the Year. He is the author of The Rebel Rules: Daring to Be Yourself in Business and Business Rules of Thumb (with Seth Godin). His next book, Peak, will be available in September 2007.
Eric Friedenwald-Fishman is president and creative director of Metropolitan Group, one of the country’s leading full-service strategic communication and social marketing agencies with offices in Portland, Oregon; Chicago; and Washington, D.C. Eric has developed brands and marketing strategies for many well- known socially responsible businesses. Eric is particularly passionate about harnessing marketing to drive social change and is the primary author of the Public Will Building Framework, a strategic communication approach to creating sustainable social change.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 5,72
EUR 4,01 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoComprar nuevo
Ver este artículo
EUR 14,14
EUR 2,31 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Marketing That Matters: 10 Practices to Profit Your...
Imagen de archivo
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G1576753832I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.62. Nº de ref. del artículo: G1576753832I4N00
Cantidad disponible: 1 disponibles
Imagen del vendedor
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: LU-9781576753835
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: LU-9781576753835
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: LU-9781576753835
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Marketing That Matters
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268. . 2006. Paperback. . . . . Nº de ref. del artículo: V9781576753835
Cantidad disponible: 15 disponibles
Imagen de archivo
Marketing That Matters : 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 3757156-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing That Matters : 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4005274-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing That Matters : 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 8036389-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing That Matters : 10 Practices to Profit Your Business and Change the World
Publicado por
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576753832
ISBN 13: 9781576753835
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP79258067
Cantidad disponible: 1 disponibles