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BRANDED CUSTOMER SERVICE - THE - Tapa dura

BARLOW

 
9781576752982: BRANDED CUSTOMER SERVICE - THE
Tapa dura
ISBN 10: 1576752984 ISBN 13: 9781576752982
Editorial: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Sinopsis

Brands are increasingly important today because they help companies create compelling points of differentiation in an increasingly competitive marketplace

Until now, most books on branding have focused just on branded products and marketing campaigns. In contrast, this book shows that delivering branded customer service―service that supports and extends companies’

brands―can be an especially distinctive and powerful competitive advantage. This book shows how to infuse an entire organization with brand values and create a recognizable style of service that reinforces brand promises and brand images. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives.

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Acerca del autor

Janelle Barlow is Chief Executive of Branded Customer Service–the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service–Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education / Europe, Middle East & Africa
Año de publicación
2004
Idioma
Inglés
ISBN 10 
1576752984
ISBN 13 
9781576752982
Encuadernación
Tapa dura
Número de páginas
264
Contacto del fabricante
no disponible
Persona responsable
no disponible