True to Our Roots: Fermenting a Business Revolution: 7 (Bloomberg) - Tapa dura

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Paul Dolan believes that business leaders can help make a better world, and he sees Mendocino County, California, as fertile ground to grow this vision. As president of Fetzer Vineyards (1992-2004) where he also served as winemaker (1977-1992) and managing director for new products and strategic development with the wine group of Brown-Forman Corporation, he led a transformation that put the company at the forefront of organic viticulture and sustainable business. With the creation of Mendocino Wine Company (MWC), a partnership of the Dolan and Thornhill families, leadership in sustainable winegrowing continues, cradled in the open, creative atmosphere of Mendocino County. A native Californian descended from three generations of distinguished winemakers, Dolan graduated from Santa Clara University with a degree in business and finance and holds a master's degree in enology from California State University, Fresno. Dolan serves on the boards of Wine Institute and Business for Social Responsibility, and is a founder of Wine Vision. He participated on President Clinton's Council on Sustainable Development, and chaired the California Sustainable Winegrowing Alliance Board. Dolan continues to advocate for sustainability and organic farming based on the simple premise that his natural view of our relationship with the world is not only the right view, but also delivers better products and healthier lives.

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"Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so."
PAUL HAWKEN Author, The Ecology of Commerce

SET AGAINST THE COLORFUL BACKDROP of the California wine industry, True to Our Roots: Fermenting a Business Revolution is the story of how Paul Dolan led Fetzer Vineyards to industry and market leadership while successfully pioneering the path of sustainability. Here for the first time are the six guiding principles Dolan discovered and developed at Fetzer, which can help managers everywhere build and grow stronger, more sustainable companies.