Assessing Competitive Intelligence Software: A Guide to Evaluating Ci Technology - Tapa dura

Sinopsis

Competitive intelligence (CI) software has become increasingly important for businesses needing to collect, organize, and comprehend the vast amount of publicly available information on their competitors. This is the first book to demonstrate a systematic method that businesses can use to evaluate CI software, allowing them to compare features, identify strengths and weaknesses, and fit software to their particular needs. Bouthillier and Shearer (both information professionals) provide background on CI, survey relevant software, and a demonstrate their assessment methods through evaluation of four leading CI software packages. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

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