UNDERSTANDING ELECTRONIC COMMERCE: A Manager's Guide (Strategic Technology Series) - Tapa blanda

Microsoft

 
9781572315600: UNDERSTANDING ELECTRONIC COMMERCE: A Manager's Guide (Strategic Technology Series)
Tapa blanda
ISBN 10: 1572315601 ISBN 13: 9781572315600
Editorial: Microsoft Press, 1997

Sinopsis

Easy to read overview for non-specialists. Shows business people how to stay with the leaders and profit from rapidly changing technologies.

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Reseña del editor

In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Microsoft Press
Año de publicación
1997
Idioma
Inglés
ISBN 10 
1572315601
ISBN 13 
9781572315600
Encuadernación
Tapa blanda
Número de páginas
280
Contacto del fabricante
no disponible
Persona responsable
no disponible