Artículos relacionados a GRAPHIC DESIGN

GRAPHIC DESIGN - Tapa blanda

Lupton, Ellen; Phillips, Jennifer Cole

 
9781568987026: GRAPHIC DESIGN
Tapa blanda
ISBN 10: 1568987021 ISBN 13: 9781568987026
Editorial: Princeton Architectural Press, 2008

Sinopsis

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books asThinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written,The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

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Acerca del autor

Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.

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Editorial
Princeton Architectural Press
Año de publicación
2008
Idioma
Inglés
ISBN 10 
1568987021
ISBN 13 
9781568987026
Encuadernación
Tapa blanda
Número de páginas
248
Contacto del fabricante
no disponible
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