This text and CD-ROM aim to improve the design and organization of computers, the Internet and hybrid media which are used in business. The design and business communities are presented with ways of thinking about how the right technological design can be a strategic business advantage.
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This text and CD-ROM aim to improve the design and organization of computers, the Internet and hybrid media which are used in business. The design and business communities are presented with ways of thinking about how the right technological design can be a strategic business advantage.
Mok provides the design/business communities with a new way of thinking about how design can be a strategic business advantage. It is the definitive guide to presenting a business identity through the use of traditional media vehicles and emerging technologies.
-- "Corporations and two-person start-up companies are vying for the same customer, and corporate size is not a barrier to entry. This is where Clement's book is so vital". Charles Geschke, Adobe System's president
-- Shows how effective communication is one way to out-think, out-plan, and out-perform the competition
-- CD-ROM (dual-platform) exhibits interactive prototypes of multimedia brochures, interactive television, and Web sites as developed by Clement Mok Designs Inc., one of the most sought after interactive design agencies in the world
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