Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.
The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
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Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence.About the Author:
CRAIG S. FLEISHER is the Chief Learning Officer, Aurora WDC, Wisconsin, USA. He has been President of the international association of Strategy and Competitive Intelligence Professionals (SCIP), inaugural chair of the Competitive Intelligence Foundation, founding editor of the Journal of Competitive Intelligence and Management, a SCIP Meritorious Award winner and Fellow. A former business school dean, university research chair holder, MBA director, and board member of multiple organizations and scholarly journals, he has held senior university positions in six countries and is/has been a popular keynote speaker, workshop facilitator and trainer to several hundred private and public-sector organizations in over 40 countries.
David L. Blenkhorn is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University. There he teaches, researches, and consults in the areas of competitive intelligence, business-to-business marketing, customer relationship management, and supply chain management. With Craig S. Fleisher, he is co-editor of Controversies in Competitive Intelligence and Managing Frontiers in Competitive Intelligence.
Fleisher and Blenkhorn are co-editors of Managing Frontiers in Competitive Intelligence as well as Competitive Intelligence and Global Business.
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