Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work - Tapa blanda

Floyd, Elaine; Wilson, Lee

 
9781566040648: Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Tapa blanda
ISBN 10: 1566040647 ISBN 13: 9781566040648
Editorial: Ventana Press,U.S., 1993

Sinopsis

Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.

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Reseña del editor

Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Ventana Press,U.S.
Año de publicación
1993
Idioma
Inglés
ISBN 10 
1566040647
ISBN 13 
9781566040648
Encuadernación
Tapa blanda
Número de páginas
345
Contacto del fabricante
no disponible
Persona responsable
no disponible