Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Librería: HPB Inc., Dallas, TX, Estados Unidos de America
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de America
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781566040648
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781566040648
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Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de America
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