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Sinopsis
Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Publicado por
Ventana Press,U.S., 1993
ISBN 10: 1566040647
ISBN 13: 9781566040648
Antiguo o usado
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbb0022830789
Cantidad disponible: 1 disponibles
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Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Publicado por
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 47540619-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Advertising from the Desktop : The Desktop Publisher's Guide to Designing Ads That Work
Publicado por
Ventana Communications Group, Incorporated, 1995
ISBN 10: 1566040647
ISBN 13: 9781566040648
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 2693188-6
Cantidad disponible: 2 disponibles
Imagen de archivo
Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Publicado por
Ventana Pr, 1993
ISBN 10: 1566040647
ISBN 13: 9781566040648
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: T08C-01826
Cantidad disponible: 2 disponibles
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Nº de ref. del artículo: Abebooks365026
Cantidad disponible: 1 disponibles
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Advertising from the Desktop: The Desktop Publisher's Guide to Designing Ads That Work
Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good. Some creasing. *. Nº de ref. del artículo: ware53kr1921
Cantidad disponible: 1 disponibles