Logo Designs That Works. Secrets For Successful Logo Design: Secrets for Sucessful Logo Design (That Works Series) - Tapa blanda

Silver, Lisa

 
9781564967596: Logo Designs That Works. Secrets For Successful Logo Design: Secrets for Sucessful Logo Design (That Works Series)
Tapa blanda
ISBN 10: 156496759X ISBN 13: 9781564967596
Editorial: Rockport Publishers, 2001

Sinopsis

What makes a successful logo? From the classic designs of Paul Rand and Raymond Loewy to the just-minted logos created by such firms as Pentagram and Landor, the one hundred examples collected here vividly illustrate what is meant by "design that works." Each project, and the process behind it, is deconstructed as graphic designers and art directors describe the research, brainstorming, preliminary sketches, and experiments with imagery, type, and color that led to a successful design. This stand-alone volume, packed with concrete, practical design information, offers designers the essential insight and inspiration needed to remain competitive in today's hungry market.

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Acerca del autor

Lisa Silver is a Manhattan-based freelance writer and an adjunct professor of journalism at New York University.

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Editorial
Rockport Publishers
Año de publicación
2001
Idioma
Inglés
ISBN 10 
156496759X
ISBN 13 
9781564967596
Encuadernación
Tapa blanda
Número de páginas
144
Contacto del fabricante
no disponible
Persona responsable
no disponible