Artículos relacionados a Design secrets : advertising: 50 Real-life Projects...

Design secrets : advertising: 50 Real-life Projects Uncovered - Tapa dura

Lisa, Hickey

 
9781564966636: Design secrets : advertising: 50 Real-life Projects Uncovered
Tapa dura
ISBN 10: 1564966631 ISBN 13: 9781564966636
Editorial: ROCKPORT, 1999

Sinopsis

This is the fourth title in the Design Secrets series. Each design project selected is shown in detail from concept to completion including all the steps in-between. This book presents 50 real-life design projects: original plans, sketches, interim drawings, and presentations each accompanied by informative captions that show how designers present their ideas, and solve problems. Each campaign in this book will have one distinctive and creative element that sets it apart and makes it worthwhile to look at closely. For example, one campaign will go into detail about how the creative team came up with the idea; another will go into more detail on the use of a song in the campaign, and how that came to be; and another will address a television campaign that relied heavily on special effects.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lisa Hickey opened Velocity, a Boston-based advertising agency, in 1999. Her past agency experience includes VP/Associate Creative Director posts at Arnold Worldwide, Creative Director positions at Heater Advertising and Holland Mark, and Art Director at Hill Holiday. She did the advertising that launched Lotus Notes - and just months after the campaign ran - Lotus was sold to IBM for an astounding $3.5 billion dollars. She has also worked on national branding campaigns for a diverse range of clients including McDonalds, Fidelity, Reebok, The Yellow Pages, and Polaroid. Lisa has won a host of national and international awards including Cannes and Clio. She has also taught advertising and graphic design at the Mass College of Art for the past 15 years.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
ROCKPORT
Año de publicación
1999
Idioma
Inglés
ISBN 10 
1564966631
ISBN 13 
9781564966636
Encuadernación
Tapa dura
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible