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Apparel Merchandising: The Line Starts Here - Tapa dura

Rosenau, Jeremy A.; Wilson, David L.

 
9781563674488: Apparel Merchandising: The Line Starts Here
Tapa dura
ISBN 10: 1563674483 ISBN 13: 9781563674488
Editorial: Fairchild Books, 2006

Sinopsis

Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering men's tailored clothing, men's and women's sportswear and activewear, and children's wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.

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Acerca del autor

Jeremy A. Rosenau is assistant professor at Philadelphia University, where he is coordinator of Fashion Apparel Management Program and a freshman advisor. He has served as president and board member of Childrenswear Manufacturers Association and as a board member for the Educational Foundation for the Fashion Industry. David L. Wilson is a former assistant professor and Director of Fashion and Apparel Programmes at Philadelphia College of Textiles and Science. His business experience has included positions in the fashion apparel industry ranging from corporate engineering director to president and CEO of several apparel companies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Fairchild Books
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1563674483
ISBN 13 
9781563674488
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
520
Contacto del fabricante
no disponible
Persona responsable
no disponible